Nike | “The Shaw” Allstar Weekend

For NBA All-Star Weekend 2026, Hovercraft transformed Crenshaw High School into a vibrant destination celebrating basketball, community, and culture. Reimagining the campus as an immersive event experience, the team designed a series of unique spaces, including the 11th Ave Night Market, on-court games, the SNKRS Cafeteria pop-up, a weight room converted into a styling suite, and the Warning Label product launch zone.

Over the course of the four-day event, the campus hosted exclusive sneaker releases, live DJs, athlete and celebrity appearances, and local brand pop-ups, creating a dynamic gathering space that celebrated Los Angeles' creative community while delivering an authentic NBA All-Star experience.

Producer Responsibilities: SOW, Budget Management, Project Scheduling, COI Coordination // Travel Logistics // Internal Team Management // Daily Standups Lead // Fabrication Partner Collaboration // Production Lead across Spatial Design, Product Design, and Animation

Hovercraft Responsibilities:

  • Experience Design

  • Spatial Design

  • Styling & Merchandising

  • Animation

  • Content Capture

  • Install Management

Partners

Hovercraft - Spatial & Production Design, Animation

Nike - Client

Ideko - Fabrication / Production

BeCore - Programming

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AT&T | “Slam Dunk” Allstar Weekend