AT&T | “Slam Dunk” Allstar Weekend

Tapped by The.Team (formerly Wasserman), Hovercraft created a fully immersive XR 3-sided LED Dunk Court experience that enabled users to select from one of five dynamic environments, via mobile device, for their personalized slam dunk moment. Upon environment selection, the user was guided to their starting position on the court. The experience leveraged body tracking to amplify the sense of speed and height, creating a realistic and engaging interaction. Pre-positioned camera rigs captured the action from multiple angles—approach, lift-off, and celebration—culminating in a highlight reel of the user’s dunk moment. As users exited the court, their personalized highlight reel was generated and shared through a dedicated microsite in addition to digital screen arrays along the hallway that celebrate iconic Dunk Contest moments throughout history.

Producer Responsibilities: SOW, Budget Management, Project Scheduling, COI Coordination // Travel Logistics // Internal Team Management // Daily Standups Lead // Fabrication Partner Collaboration // Production lead across UI Design, 3D Environment, Lighting Animation, and Software Development

Hovercraft Responsibilities:

• Creative Technology

• Hardware Integration

• Software Development

• UX/UI & User Flow

• 3D Design

• Microsite

• Event Management & Production

Partners

Hovercraft - Creative and Software Development

The.Team (Formerly Wasserman) - Client